I saw the HP Printing Mailbox and Presto in yesterday's newspaper, and I think it's an absolutely brilliant idea. So much technology development and subsequent branding is wasted on creating and then hawking devices and services that nobody asked for, don't offer much utility, and generally appear to be in love with themselves. This is different: the offering makes sense immediately, and its look-and-feel is all about its target audience. I've written about it a bit on my branding and marketing blob, DIM BULB, if you'd like to check it out.